The relaunch of SBS Radio as SBS Audio was to reposition it as a modern hub for multicultural radio, podcasts, and digital storytelling. The campaign aimed to retain existing audiences while attracting a younger, digitally savvy demographic.
I designed all video, motion and bespoke print/digital assets, storyboards and animatics, and worked with a freelance 3D animator to bring the concept to life.
Design of campaign creative, used throughout digital print and motion assets .
The brief was to create a fresh look that stood out in a crowded survival genre while staying true to the loyal fanbase. Using audience insights and stakeholder feedback, I focused on the show’s unique angle — that it's entirely self-filmed by the participants. This became the creative cornerstone: raw, authentic, and deeply personal.
I designed and executed the campaign creative for this three-part SBS documentary, used across all print, digital and motion assets.
As the first commissioned program for SBS’s 50th anniversary, the series explored Australia’s shared history through a fresh, nostalgic lens. My creative leaned into this tone — blending retro aesthetics with powerful moments of social and political change to connect past and present.
This initiatives goal was to raise awareness of SBS On Demand’s premium film collections available in-language. I designed and delivered all creative assets for print, digital, and motion.
Each campaign stream was targeted to its respective language group, with bespoke creative — including translated messaging and drew on the impressive catalogue of key art for these premium films— All campaign assets were delivered entirely in-language to maximise engagement across social and digital channels.
Design of the official logo lockup for Channel Seven’s 2022 Commonwealth Games broadcast, along with a suite of brand assets including colour palettes, line work, typography, and photographic treatment.
These assets were shared and used consistently across the entire campaign — from on-air to digital, print, and social — ensuring a cohesive and high-impact national broadcast presence.
I provided art direction for video content and designed all creative assets — including motion graphics — across digital, broadcast, and social platforms. All creative was delivered in English and seven additional languages.
The campaign’s goal was to connect new migrants with key resources through a newly launched digital hub. I incorporated elements from a previously commissioned website illustration — using the “ribbon of Australia” and colour palette as a unifying visual thread across formats.
I love all things typography and consider it one of my superpowers as a designer. Here are a range of logos I have had the pleasure of seeing come to fruition
A selection of posters, catalogues, brochures created for promotional and marketing purposes. Examples shown are stand alone creative or part of larger campaigns.
Design of Campaign creative and Title treatment for ‘Great Australian Walks’…
When the Food Network partnered with Seven to create a new digital channel the brief was to bring food to life and make it stand out from traditional, serious magazine-style cooking shows.
I designed the on-air branding which was translated into a toolkit of vibrant, time-efficient templates featuring bold colours and playful food animations to align the brands and make the channel pop. The circle of the 7food logo became a central unifying motif.
Design of logo and and branding for Channel Seven’s 2022 Olympic Winter Games broadcast, including colour palettes, and typography.
These assets were applied across sales reels, on-air production, digital, print, and social platforms — ensuring a unified brand presence across one of the network’s largest sporting events. Executions were delivered by other designers building on this creative direction for a consistent rollout across all channels. Examples shown reflect how the campaign came together across all platforms.
Relaunch of entertainment franchise ‘Australia’s got Talent’ to ‘AGT’ a primetime talent show. With a stellar new panel of judges I designed a clean new creative look that was premium but still accessible. Unfortunately this project was cut short due to Covid.
The opener for Gardening Australia on ABC brought the existing logo to life as a flowering living garden.
I used a combination of stop frame animation, botanical drawings and commissioned 3D animation.
I partnered with colleague Betsy Baker to create the opening title sequence for ABC’s dramedy series THE CUT.
Working within the constraints of a modest ABC budget, we delivered a polished but fun sequence, leveraging flat animation and minimal resources effectively. Drawing on the show’s sports betting theme, we used the spinning roulette of a pokie machine as a dynamic playful device to introduce the credits.
I was responsible for animation, typography and design, while Betsy provided the 3D elements .
Large scale video projections designed and projected as a virtual set for show launches.
To connect with digital channel 7TWO’s audience of viewers aged 35+, I developed a distinctive channel branding package for its classic English comedy lineup. With no usable photography due to the age of the programs and only limited original key art available, I solved the creative challenge by crafting a fun, quirky on-air presence that reimagined the shows in a fresh, engaging way—bringing nostalgic favourites to life for a modern audience.
British crime and mystery content consistently rated highly with the 7TWO audience. To elevate the programming, I created a clean, modern brand package that leaned into the gritty realism of these stories. By incorporating the British flag as a recurring design element, I unified original key art with a moody, premium aesthetic that resonated with viewers and reinforced the genre’s distinct tone.
Design of SAS Australia logo, brand assets and creative treatment for the launch of the broadcast, social and print marketing campaign.
Delivery of brand assets and style guide to all stakeholders to ensure a cohesive creative presence.
